Two years later, Sberbank, popular among pensioners and focused on development in the countryside, will introduce its representative offices in the most popular village shops.

According to the staff of the bank’s development department, new branches in the villages will not open. Instead, the bank’s strategists came to the conclusion that it’s much more productive to introduce representatives of the financial institution to the largest rural retail outlets and to give money to the locals directly through the store cash register.

“In other words, we will not have to build a new infrastructure, since the existing infrastructure can also be effectively developed,” Sberbank experts are convinced. “The costs are minimal, but productivity is obvious: both for the bank and for the population!”

By 2020, the institution intends to become more accessible for residents of rural areas of Russia, in connection with which not only representative offices in stores, but also new self-service terminals, as well as integrated mobile “offices” will be opened in the farming environment.